Estee Lauder, BCA campaign, We were challenged by our client The Estée Lauder Companies to create a 360 campaign that would inspire audiences to join the important conversation about breast cancer awareness. Our response was to leverage the power of storytelling across the digital and social landscape, by amplifying video content and tailoring the topics of conversation to connect to a wider audience. With the call-to-action: “Hear our stories. Share yours,” Click 3X, and ClickFire Media brought together individuals, their families and supporters to capture a two-way conversation.
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