Click 3X was approached by Thomas Arts with the challenge of a CGI animated spot for Bethpage Federal Credit Union and we stood up to the challenge. This was a great opportunity for us to take a concept of a bubble eyed goldfish character and really bring it to life. We knew we wanted to add a real sense of charm and personality to the character without straying too far from a practical world. It was really about finding that delicate balance between how far we could push the motion of the character while preserving the believability - if an actual goldfish could smile and wink this is what it would look like. In order to execute this, we shot live action plates of the environment and of the water filled bowls and then integrated the CGI character into his new home. This particular combination of live action and CGI gave us the best of both worlds, practical water splashes combined with a photoreal animated character. We had a lot of fun with this one and are proud of the final spot, both in terms of entertainment value and achieving the creative vision of the agency. Working with the Thomas Arts team was great as they had a very clear idea as to what they were looking to achieve and were extremely collaborative along the way.
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