The Hard Times of RJ Berger - VFX by Click 3X from Connor Swegle on Vimeo.

Growing up ain’t easy.  Especially in high school when the kool kids can be SO MEAN!  So when the head jock comes over and pants’ you in the middle of the quad as school lets out, that kind of thing can scar you forever- that is, unless you have such a majestic physical oddity that makes time slow down so that people can drink it in.  I mean, these are the things that mythology are made out of (read: the centaur- man from the waist up, horse from the waist down).

Unfortunately, such moments are not all captured naturally.  To bring out the full effect, we worked with the MTV directors Seyi Peter-Thomas and Barry Flanagan who shot the spot on Phantom, to create some visual effects such as sky replacements, final color tweaks, sparks, and smoke.  It was great to have them in here, and the show is going to be awesome.  Mark Szumski as creative director, continues his working relationship with MTV helping on both the front and back-end of these high-end promotions.

“Love-able stand-up and “Parks & Rec” cast member Aziz Ansari will be hosting the MTV Movie awards this June, and MTV just released a star-studded promo worthy of Aziz’s hilarity. Using Aziz’s baby photos as inspiration, Sarah Silverman, Zach Efron, Kristen Bell, and Diddy tell the tale of Aziz’s humble beginnings. It really is an inspiration that Aziz is hosting, especially considering he spent 6 years trapped under a television.”

Aziz Ansari is the host of the MTV Movie Awards this year and he is fucking hilarious.  We are fired up to work with the same MTV team who we worked on Sunday Circus and the MTV VMAs.  If you don’t know Ansari, he was one of the main guys behind Human Giant and the Will Arnett Sex Tape, and has since become a major force on NBC’s Parks and Recreation.  As the promo campaign rolls out, they get funnier and funnier- so vote ‘em up.  The first spot features Diddy, Kristen Bell (super hot), Sarah Silverman, and others as they tell the story behind Aziz.  Our creative director is Mark Szumski working with MTV director Evan Silver and producer Kris Walter.

Enjoy.

Last year, MTV with partners The Kaiser Foundation and Planned Parenthood launched the “GYT” campaign that targeted young people’s awareness for taking responsibility of their own sexual health.  GYT was SMS-speak for “Get Yourself Tested” and the visual of the campaign adopted a guerrilla-style stenciled look to pique the curiosity of the viewer.  They did a series of talent-driven spots to talk about the concept and we worked with the team on the MTV_GYT.

This year, we worked with the directors of the campaign- Crobin and Howard Grandison- on the on-air component to update the outreach.  They wrote and directed great scripts for three different spots.  One depicted a meathead from the future who warns his past-self about getting tested, one shows a young man in the doctor’s office who has his hero break into the room to remind him to get checked out, and the third has a young woman sending carrier pigeons to send a message to talk to a doctor and get information.  Each one needed a few little visual effects tweaks, and the directors/editor helped make it a smooth process.  It is a great campaign and a great cause.

Check out the spots and the website and let us know if you have any questions- 212 627 1900, connor@click3x.com.

MTV GYT - The Future - VFX by Click 3X Entertainment from Connor Swegle on Vimeo.

MTV GYT - Pigeon - VFX by Click 3X Entertainment from Connor Swegle on Vimeo.

MTV GYT - Stuntman - VFX by Click 3X Entertainment from Connor Swegle on Vimeo.

Nightmare on Elm Street Sneak Peek Compilation for MTV by Click 3X from Connor Swegle on Vimeo.

We combined our sneak peek interruptions for MTV’s integrated promotions for the release of “A Nightmare on Elm Street.”  You can catch them on-air now, or check out this post for some of the behind-the-scenes.

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Connor