Clickfire Media and McKinney collaborated on a digital campaign for Sherwin Williams in honor of National Painting Week. We developed a Google Chrome extension designed to turn users' browser windows black and white. We installed a tracker to log time spent in the extension, and automatically convert minutes to square feet for the donation component. The campaign was promoted on donateyourcolor.com. Our extension along with other campaign efforts, has contributed to over 10 million square feet of paint.